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AEO: content structure for AI Overviews and answer engines

Question H2 + 40–60 word answers, lists, tables, FAQ — Answer Engine Optimization format. Q2 2026.

AEO: content structure for AI Overviews and answer engines
Contents

In brief

AEO (Answer Engine Optimization) shapes copy so AI Overviews can extract a ready block: question in H2, direct answer in the first paragraph (≤60 words), lists and tables.

Context

Google says there are no separate “magic” rules for AI blocks, but document structure still affects how often you appear in generative answers.

Why it matters

Strong SEO without AEO can rank you without earning a branded snippet — the user gets an answer without clicking.

In practice

Block template:

<h2>How do you measure Share of Voice?</h2>
<p>A pool of 10–30 prompts; 60–100 runs per prompt in target LLMs;
the percentage of answers mentioning your brand is SoV.</p>

On stuzhuk.page:

Takeaway

AEO is headline and first-paragraph discipline. One extractable block beats a long historical intro.