SEO, AEO & GEO: AI search readiness

Technical AISO audit, answer-engine content structure, and generative visibility monitoring (Share of Voice) for ChatGPT, Perplexity, AI Overviews, and Yandex Neuro.

A top organic rank no longer guarantees clicks. AI Overviews, Yandex Neuro, and chat assistants answer on the zero screen; ChatGPT and Perplexity shape delayed brand demand weeks later.

I help teams work across three layers — plus the AISO engineering stack that makes content extractable for AI crawlers.

Representative work

Recent deliveries include stuzhuk.page and seo-sites-generator—systems where seo, aeo & geo: ai search readiness skills (SEO, AEO, GEO, AISO, Information Gain, Share of Voice, JSON-LD, FAQPage, llms.txt, robots.txt, GPTBot, PerplexityBot, SSR, content architecture, audit) were applied end to end.

Those projects combined product UI, APIs, and operational concerns: roles, exports, integrations, and observability. The goal is always software your team can extend—not a one-off demo that collapses under real users.

Typical collaboration starts with a written brief: constraints, integrations, compliance, and what “done” means for the first release. We slice work into vertical milestones so you see progress every one to two weeks and can reprioritize without losing the thread.

After go-live we offer a short hypercare window: fix edge cases, tune performance, and transfer knowledge. Long-term support can stay with your in-house team or continue as a retainer—your choice.

We document decisions in plain language, keep staging environments aligned with production, and leave runbooks so your team is not blocked after handoff. If you already have designers or backend engineers, we plug into your rituals instead of inventing a parallel process.

We document decisions in plain language, keep staging environments aligned with production, and leave runbooks so your team is not blocked after handoff. If you already have designers or backend engineers, we plug into your rituals instead of inventing a parallel process.

We document decisions in plain language, keep staging environments aligned with production, and leave runbooks so your team is not blocked after handoff. If you already have designers or backend engineers, we plug into your rituals instead of inventing a parallel process.

We document decisions in plain language, keep staging environments aligned with production, and leave runbooks so your team is not blocked after handoff. If you already have designers or backend engineers, we plug into your rituals instead of inventing a parallel process.

We document decisions in plain language, keep staging environments aligned with production, and leave runbooks so your team is not blocked after handoff. If you already have designers or backend engineers, we plug into your rituals instead of inventing a parallel process.

FAQ

Tap a question to expand the answer.

How do SEO, AEO, and GEO differ?

SEO keeps pages crawlable and trustworthy. AEO formats content for in-search AI answers. GEO tracks brand presence in standalone chat assistants via Share of Voice.

What is AISO?

AISO (AI Search Optimization) is the technical layer: crawler access, extractable HTML, structured data, and site architecture for retrieval — the foundation under AEO and GEO.

What is Information Gain?

New semantic value versus what search and LLMs already know. Rewrites without primary data (cases, metrics) lose to sources with first-party facts.

How do you measure Share of Voice?

A pool of situational, task, and comparison prompts; 60–100 runs per prompt in target LLMs; percentage of answers mentioning the brand, plus Sentiment and factual Accuracy.

What are ghost citations?

The site appears in the source list but the brand name is absent from the generated text. Fix: embed the brand in body copy, tables, and code examples — not only meta tags.

Do we need llms.txt?

Useful as an agent-oriented site map and documentation habit. Public research and Google’s position treat it as not a proven citation booster — we implement it as part of technical hygiene, not as a SoV guarantee.

Does this work for React SPAs without SSR?

Poorly. Empty or delayed HTML hurts extraction. Prefer SSR, prerender, or hybrid rendering for pages that must appear in AI answers.