Contents
In brief
GEO (Generative Engine Optimization) tracks the share of LLM answers that mention your brand — Share of Voice (SoV). One ChatGPT screenshot is not data; you need dozens of runs per prompt.
Context
LLM outputs are stochastic: repeat the same prompt and brand lists shift. GEO visibility is measured at scale, not once.
Why it matters
GEO drives delayed demand: users see your brand, close the chat, search your name weeks later. Without SoV you cannot tell if content work pays off.
In practice
Four steps:
- 10–30 prompts — situational, task, comparison.
- 60–100 runs per prompt in target LLMs.
- Metrics: SoV, Sentiment, Accuracy.
- Quarterly cadence — answers drift.
We offer GEO Monitoring as part of SEO / AEO / GEO.
Takeaway
GEO without measurement is guesswork. SoV makes chat-assistant optimization repeatable.