GEO addresses brand presence in ChatGPT, Gemini, Perplexity, and other generative systems. I establish a reproducible baseline, then improve sources that explain the organisation's expertise and provide primary facts.

Scope includes situational and comparative queries, mention and citation tracking, factual errors, content gaps, and website changes. First place or permanent citation cannot be guaranteed. Acceptance repeats the same query set under recorded conditions and distinguishes changes from noise; three selected answers are not a measurement.