I build corporate and marketing websites that deliver complete HTML quickly, explain the offer clearly, and let a team publish articles without involving a developer each time. For content-led projects I prefer Astro: most of the page remains plain HTML, while React is used only for genuine interaction. This is easier to load, cache, and crawl than an application disguised as a landing page.

Before implementation, I map page types and the reader journey: home, service, case study, article, contact, and language variants. That reveals which templates are required, who edits them, and where content belongs. A launch also covers canonical URLs, sitemap, redirects, metadata, context-appropriate JSON-LD, image processing, and form testing. AEO/GEO does not replace this foundation.

The scope covers public content and conversion paths. A catalogue with cart, inventory, and payment belongs to ecommerce; an account with roles and persistent sessions belongs to web applications. A form, calculator, or small widget can fit a marketing site, but a custom ERP does not.

Acceptance includes stable mobile layouts, working forms, correct headings and indexable URLs, a clear editorial workflow, and reproducible deployment. If a WordPress theme or site builder already covers the need and the team knows it, I will not recommend a rebuild merely for the technology.